DocNexus Launches HCO/Health System Commercial Views Supporting Sales and Marketing Teams Across 589 Health Systems and 7,200+ Hospitals
August 30, 2024 – Seattle, WA – DocNexus, the industry leader in healthcare data and analytics, today announced the launch of HCO/Health System Commercial Views—a transformative product designed to empower sales and marketing teams across the healthcare ecosystem. This innovative solution will enable teams to engage more effectively with 589 health systems and over 7,200 hospitals across the United States by providing them with deep insights into critical institutional data, including Diagnosis Codes (ICD-10), Procedure Codes (CPT), Payer Mix, Referral Patterns, Prescriptions, Notes, and News.
How It Works: With the new Commercial Views, sales and marketing teams can now query and analyze vast datasets, allowing them to: • Identify Opportunities: Segment health systems and hospitals based on relevant factors such as procedure volumes, payer mix, and key diagnostic codes to identify where demand is growing. • Refine Targeting Strategies: Develop personalized sales and marketing approaches by analyzing referral patterns, prescription trends, and financial data at the health system and individual hospital levels. • Monitor Market Shifts: Stay ahead of market dynamics by leveraging real-time news, notes, and prescription data to understand key changes impacting health systems and providers. • Improve Engagement: Use comprehensive data to tailor outreach and refine messaging for specific health systems and hospitals, ensuring a more personalized and effective sales approach.
Use Case: A leading pharmaceutical company’s sales team was targeting several health systems to promote a new oncology treatment. Prior to using DocNexus, they relied on fragmented data, limiting their ability to understand the competitive landscape. After integrating the HCO Commercial Views, the team identified hospitals where key oncology procedures and referrals were on the rise. Armed with this data, the sales reps tailored their pitch, demonstrating how their treatment could address specific procedural gaps, resulting in a 35% increase in engagement and faster adoption of the treatment across targeted hospitals.
Quote from a Leading Medical Device Organization: "The ability to drill down into referral patterns and procedure volumes across health systems is a game-changer for us. With DocNexus, our teams can now deliver highly targeted messages to the right stakeholders at the right time. It’s not just about getting a foot in the door, but about understanding our customers’ specific needs and presenting solutions that align perfectly with those needs." – Chief Commercial Officer, Top 10 Global Medical Device Manufacturer
Key Features for Sales & Marketing Teams: • Comprehensive Health System & Hospital Data: Analyze procedure and diagnosis codes (CPT and ICD-10), enabling teams to precisely target hospitals performing key procedures relevant to their products. • Referral Pattern Analysis: Understand how patients move between HCPs and HCOs, helping sales teams refine outreach to referral-heavy institutions. • Real-Time Data and Market Insights: Access news and trends impacting health systems, allowing teams to pivot quickly and act on emerging opportunities. • Payer Mix Insights: Analyze the financial composition of hospitals, helping marketing teams understand potential reimbursement challenges and position products accordingly.
"Our goal with the HCO/Health System Commercial Views is to provide sales and marketing teams with a tool that elevates their performance by delivering real-time, actionable data. These insights allow teams to develop hyper-targeted strategies that speak directly to the pain points and opportunities in each health system and hospital."
Mahek Chhatrapati, CEO, DocNexus
Availability The HCO/Health System Commercial Views is a premium capability that is available to DocNexus customers. The solution integrates seamlessly into existing workflows, enabling teams to access data and derive insights in real time to optimize their commercial strategies. Contact us at enterprise@docnexus.ai to learn more.
About DocNexus DocNexus is the leading healthcare data and analytics platform, offering unparalleled insights into health systems, hospitals, healthcare providers, and patients. Through cutting-edge analytics and real-time data integration, DocNexus empowers both pharmaceutical and medical device organizations to optimize decision-making and drive commercial success across sales, marketing, and clinical support.